Colors are all around us. Think about it. The bright blue in a clear morning sky makes us feel alive and free; the deep purples and reds in the flowers that bloom in Spring evoke emotions of warmth, life and energy; the pitch black sky at night, arouses thoughts of mystery and seduction.Whether conscious of it or not, colors evoke a whole range of emotions in us that many times lead us to either enjoy a certain setting, feel drawn to a particular product or even reject a specific idea. They work at a subliminal, almost visceral level that we oftentimes take for granted. Knowing this, it is imperative for anyone who strives to become a better visual communicator to familiarize themselves with the basics of color theory and how to choose the most effective color schemes for presentations, infographics and other visual content. To help you on your journey to becoming a DIY designer, we’ve compiled some useful tips for choosing harmonious and impactful color schemes that have the power to move your audiences to a specific action.