Kanoe’lani Digital SEO
─ Improving Search Engine Optimization
Welcome to Kanoe’lani Digital SEO, the Hawai’i SEO agency on the island of O’ahu, Hawai’i. We all know that great ideas always start with new concepts and great vision! Whether you’re considering a brand new campaign to rebrand your company or want a website makeover for your business, new product or concept, it is time to get back to the drawing board. In the last couple of years, there has been a frenzy of activity in the global world of higher page ranking and search engine optimization. Both businesses and SEO companies alike have been going back to the drawing boards and rethinking strategy because the rules, boundaries, and metrics of SEO have been fundamentally changed.
Hawaii’s Digital SEO Marketplace
If you’re unfamiliar with the latest changes going on in the world-wide-web (www) of the internet, you’re not alone. We are here to help as the experts in strategizing in the highly competitive Hawaii-SEO marketplace. Be prepared to encounter a whole new world of Digital Marketing, unlike any other field because it is going to be fiercely competitive. And I mean seriously and ridiculously competitive. Therefore, it’s always a good idea to start with a fresh new vision for your business or company. First, where do you see your company in a year, two-three years, or where would you like to see the company in five years? What compelling product or services are you bringing to the global marketplace? What makes your business uniquely different than other similar companies that can solve problems, provide better services, and bring new creative ideas to market? It is time to roll up your sleeves and start some serious brainstorming.
Starting a Successful SEO Campaign
Whether you’re a new business startup, or if you’ve been in business for a long while, it’s important to recast a new vision with fresh new ideas because first impressions can make or break your attempts to rebrand or remarket your company. Think of creative ways that bring fresh new content, innovative concepts, vibrant patterns, colors, photo images, and repackaging the old ways of doing things, since the whole idea of rebranding or recasting a vision is based on fresh creativity. Bring something that nobody is thinking of, or a whole new approach to an old idea.
Thinking Outside of the Box
For example, in the fashion industry, fashion-forward clothing and boutique stores always showcase new designs, vibrant colors and patterns, and design fringes that not only look different but makes you feel great and refreshing for a totally new you! For an older business, you will need to recast a new idea, thought, and concept that pinpoints a solution to an age old problem, like for instance the insurance business – ever notice how Geico and that funny AllState Insurance television commercials have a funny line that makes you laugh and take notice? It is a decades-old business that repackages an old concept – car insurance into a relevant theme or concept. Now you’re getting the idea.
Just because you’re currently successful doesn’t mean you can sit on the laurels of your past success – think back and remember the first time how exciting it was to start your own business! If you’re going to be the leader of the pack, you’ve got to keep your clients and customers engaged and start developing new concepts every 4-6 months if you’re going to stay in the game for the long run. Always be prepared to think outside of the box. So, here’s some ideas we can help to kick off and start a successful SEO Campaign for 2016.
How We Help Sites Rank Higher
in Hawaii’s SEO Marketplace
They say a picture is worth a thousand words. SEO has evolved and requires many facets of integrative disciplines. Here’s a perfect illustration of what it will take to get you on the first page on popular search engines. Notice the matrix with all the arrows pointing towards the center of the illustration below. If you’re going to be successful in the SEO digital marketplace, this is what it takes to line up your website to run a successful campaign to implement a higher page ranking. We won’t go into every single boring detail, but you can get the picture of why it’s a complex puzzle, and it is not exactly that simple as buying hundreds of social links anymore. SEO is a collaborative mix of complex disciplines that must be in place to rank higher. But there’s hope! Unless you’re motivated techy and self-starter this is where an SEO technical specialist is here to help.
Getting Started With SEO
SEO is simply an acronym for Search Engine Optimization. This is how Google uses a series of proprietary metric tools which we will cover in another article such as: (1) Hummingbird (2) Panda (3) Penguin and (4) Pigeon algorithms to rank keywords, anchor texts, links and indexing every website.
Naturally, there’s so much more than new ideas and concepts in digital marketing, but here are some of the most important steps that you can take right now that will help your business or organization grow and reach the next level of success and heading towards a really great start with search engine optimization. While it may seem overwhelming, at least you will appreciate and understand the basics. This will help avoid the pitfalls that a number of businesses have taken by short-cutting the process that have cost their page ranking to go down after being penalized by the Google Panda and Penguin.
Focus on the Right Keywords
Keywords are what magazines and newspaper headlines and subheadlines use to feature an article of interest. What are Keywords? Keywords again are simply words or certain wording that highlights your brand, image, product or service that accurately stands out and defines your business like a header or subheading does on a newspaper, except that search engines can index and properly tag it. We tend to over complicate words. But we can help with the process by thinking of some great keywords that will help define your company, product, service or brand. Because when it comes to search engines like Google, Bing, and Yahoo, they are going to index and tag important keywords for each website. Therefore, the reason why you have a website is not only to represent your business or organization, you don’t want to be overlooked and outranked by the competition!
For instance, when you think of web browsers, we automatically think of Google Chrome, Firefox, Safari, etc. What about computer systems? Dell, HP or IBM. What about when you’re thinking about a local takeout restaurant? LocoMoco, Zippy’s or whatever comes to your mind. These companies spend thousands or more and make sure their brand recognition and page ranking places them on the first page of search engines ─ they cannot afford to lag behind and lose potential customers.
This is the next reason why Keyword Analysis is vital to your business strategy. Keyword analysis involves using online keyword search tools that highlight what your business is all about. For example, if your company is in the surfing business, and sells surfboards and surfing equipment, then one of your keywords would be “surfboards” or “stand-up boards” and these keywords are going to be important in keyword searches that you must have in your meta title, meta data and description.
If the SE’s are unable to find this on your site, you will be passed over, and furthermore, you will lose the keyword ranking to your competitors, it’s plain and simple. This is also important in anchor text because this is what you will use to create internal links and external links that are important for page ranking, domain authority and a host of other valuable metrics – which we will cover later. However, important keywords are what will help you identify your company, brand and page ranking.
Developing an SEO Strategy
Once we’ve helped you identify and generate the keyword analysis which reveals your most important keywords, it is time to go to work and design a strategy to assign keywords to your most valuable web pages. And while this may seem oversimplified, this is going to be extremely important, because this is where the campaign’s real work starts. This will be the roadmap for your project, and where you can begin the process of online page optimization. As a word of caution, please don’t expect overnight success unless you are entering a brand new field without competition. Search engine optimization is a process because you’re entering a field of many competitors and you can expect competition to be high in popular keywords and phrases. But with patience, hardworking strategies, and perseverance – we can start the process which will lead you to success.
Why Good Coding is Mandatory
Unless you’re a software coder, chances are your site will have multiple broken codes and lots of spammy links in many areas. It may also lack internal linking and external links that lead to dead-end sites or spam. Essentially, Google has been on a rampage to get software developers to clean up our acts and to write clean code. If your site is older than a couple years, chances are your site is not configured for mobile devices such as Android or iPhone, which has been growing exponentially in the global internet marketplace. If your site is not coded properly for mobile – it will mean that Google will penalize your site, and unfortunately award a competitor’s site which is configured for mobile users over yours.
Optimize Your Site with Good Code
Good software coding (i.e. HTML, CSS, JS, etc.) including good page optimization are critical to rid of bad code on your website. Unless you have in-depth experience with coding, this is where you will need help from an experienced SEO web developer. Because web designers and developers come from a wide range of skills, as we mentioned earlier, there’s bound to be errors in poor coding. There are several tools to check for errors that may impact page speed, missing keywords, hidden malware, bad links, broken links, spammy links and anything that will impair or break your site. Another important page ranking metric is how quickly your website loads when a user finds your site. If your site is having difficulty loading within 2-3 seconds, that will also affect ranking. This is the reason good coding and optimization are vital to your campaign and towards the successful implementation of achieving high marks.
The Quality of Your Site’s Coding is Vital
Therefore, an important part of optimizing your site during this process is to ensure nothing is technically wrong with the code which may impair your site and affect page ranking and to fix any code that is broken. Part of the process is to optimize page titles, meta descriptions and meta keywords, including properly indexing your website, fixing broken or missing page indexes, so that Google will be able to properly index your site. This includes schema.org, image resizing, embedded videos, sitemaps and robots to comply with Google’s guidelines.
We Can Help You Score Higher
in Keyword Hawaii SEO Searches
The new internet digital marketing concept can be overwhelming, and we are here to help. Our Hawaii SEO processes will enable your web business to score well in SE’s. If you’re interested in a free, no hassle, professional consultation from Kanoe’lani Digital, please fill out our Contact Form, including your URL or domain name. Please include your name, phone number, email and keywords that you’d like to rank.
Well, I don’t mean to over bore you with too many details, but we hope this article has been helpful. If you’d like to write a comment below, please don’t hesitate to share and or comment. We will be sharing much more valuable material and info in future posts – Stay Tuned!
Mahalo and Aloha!
Gary Crowell, Pres/CEO
Kanoe’lani Digital | Hawai’i SEO Agency
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